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French Alps Merchandising
action fron january to march 2011
Top 50 outlets of prestigious ski
resorts - Périod : 1 week
- Méribel, Courchevel, Megève (including
Saint-Tropez... retail checking, merchandising, new supply
orders, report with pictures and sales results
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Paris
Paris Retail Merchandising - Top 60 outlets - Périod : 1 week
- retail checking,
merchandising, new supply orders,
report with pictures and sales results |
WH Smith store
- Window display : in one of the best seller shops - Périod : 1 week
- Behind the till - Périod : 1 week
- Table at the main entrance of the store during the Fasion Shows - Périod : 1 week
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Champs-Elysées
kiosk campaign
- 1 week 8 posters facing in 8
kiosks, for example... |
Poster campaigns Kiosks
Description
- Champs Elysées Poster Campaign : 8 posters facing in 8 kiosks
at Champs Elysées - Périod : 1 week
- National poster Campaign : 2 posters in 525 kiosks in Paris and
Province - Périods : 3 days or 7 days
- Paris and Suburbs Poster Campaign : 1 poster in 236 kiosks in Paris and
Surburbs - Périods : 3 days or 7 days |
Riviera merchandising
action & Cannes film festival
Description
- Riviera Retail merchandising in the best 80 of Cannes, Nice,
Monaco, Saint-Tropez and Fréjus (including airports and train
stations) - Périod : 1 week
- Cannes Film Festival merchandising : in the best 30 retailers of
Cannes with maximimizing of visibility in each retailers - Périod
: 10 days during the Cannes Film Festival
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Travel points / Relay chain
International Flash
- 7 days in 74 outlets in airports and TGV stations - Périod : 1 week |
Themascope - make a statemant
- Prime space in premier locations is reserved for this
dedicated floor unit displaying 9 facings of your magazine - Périod : 1 week |
Full faces
- 3 facings of the magazine on the rack in 71 outlets in airports and main train stations
- Périod : 1 week or 2 weeks |
Top news - stategically located
- This program gives "up front" positioning generating awareness and
stimulating sales in 90 outlets - Périod : 1 month or 3 months |
Plasma screen
- In windows of the major airports and TGV stations (52 outlets) -
Périods : 3 days or 7 days
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PROMOTIONAL PROGRAMS IN 2011
